RAJAR (Radio Joint Audience Research), a British firm that measures radio listening, has released findings on Internet Radio and Podcasting. The survey, conducted in October 2008 and based on 1,142 respondents, found the following:
- 31.7% of the adult UK population (16.1 million people) say they've listened to Internet Radio compared to 14.5 million in May, 2008.
- Most Internet Radio listening happens at home (89% of it), 21% listen at work, 6% listen elsewhere
- 2.9 million say they've used a personalized online radio service like Pandora. That's an increase of 800,000 since May 2008.
- Podcast listening has almost doubled: 7.2 million have downloaded at least one as compared to 3.7 million in May, 2008.
- Average podcast listener subscribes to between 4 and 5.
You can download the full RAJAR Measurement of Internet Delivered Audio Services report in PDF form at www.rajar.co.uk
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