Radio stations that change their format to Christmas music during the holidays used to start right after Thanksgiving. Then, it began happening earlier and earlier: on Thanksgiving, before Turkey Day, a week before, November 1st.
This year, the winner of the temporary format switch is KSDK/East St. Louis (Illinois) which went all-Christmas on October 10. The word is, the holiday sounds are an interim format until the station makes a complete jump to and all-sports format in January, 2009.
Either way, it wins this year's "Race for the Claus".
Related: What's the Deal With These "All Christmas" Radio Stations?
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