HD Radio: More Aware, Some Confused
Saturday September 13, 2008
There's some new research by Mark Kassof & Co. on HD Radio awareness. The company did 688 telephone interview between September 4-7, 2008 and found out some good news and bad news.
The Positive:
* 67% of 18-64 year olds have heard of HD Radio. That's up from 38% in 2006.
* 21% of consumers get the idea that HD Radio provides a higher quality of audio. Two years ago only 1% understood that.
The Negative:
* 7% of the folks out there think HD Radio is Satellite Radio. Only 3% thought that in 2006.
* 3% think they're already receiving HD Radio - even though they haven't actually purchased an HD-capable radio.
According to Mark Kassof: "...the industry still has a lot of work to do explaining HD radio and selling its benefits to consumers."
Comments
“Radio: Hypocritical Deceiver”
“According to the Critical Mass study (pause for laughter), which was released on April fool’s Day, awareness of HD Radio is at 77 percent among radio listeners. The HD Radio Alliance compared those results to a study from a year earlier by Mark Kassof and Company, which showed HD radio awareness at 38 percent. So, by combining two divergent research studies, Sgt. Bilk-o’s HD Radio Alliance now claim a product awareness increase at just 39 percent in one year… That was enough for the HD Digital Radio Alliance to launch their new promotional tagline ‘HD: It’s Time to Upgrade’, (pause for laughter), which shifts their campaign from raising awareness to persuading consumers to buy HD radios… But then along came a research study on HD Radio from the reputable (as opposed to questionable) Edison Media and Arbitron. It found that HD Radio consumer awareness actually dropped from 26 percent to 24 percent!”
http://gormanmediablog.blogspot.com/2008/04/radio-hypocritical-deceiver.html
The Kassof study was obviously done for the benefit of iBiquity - right, more awarenwss, but nobody cares.
Hasn’t confusion long surrounded HD Radio? Didn’t it start by slopping digital signals onto AM&FM and, against physics and common sense, claiming there’d be no interference?
Can two things occupy the same place at the same time? Why no, they can’t.
The HD gang insisted otherwise. When obvious jamming resulted, HD shills recited scripted denials from BigCorpseorate poopsheets. When that failed they flung insults, all of which fizzled.
As HD fizzled. Now, www.radioworld.com offers another baffling disruptive scheme for sole benefit of BigRadio, iNiquity, and their shadowy Wall Street backers.
They still deny HD jams, yet now want to move AMs to TV channels 4&5, to become FMs.
A few AMs will remain on AM, mostly clear channel - Clear Channel? - stations.
Promoters claim they’ll eliminate skywaves. Do tell? Who created skywaves? Clear Channel? iNiquity? Haven’t they a gift for audacity?
HD is lame. It’s bust. This new fix makes us buy non-existent radios which receive TV channels 4&5? Please. Spare us
Confused? Only human if you are. Isn’t that radio’s problem? It’s so taken with flawed technology it can’t relate to its audience.
What a sad waste. Not to mention a fine example of the Tapeworm business model.
Google ‘Catherine Austin Fitts’. You’ll see it at once.
Paul Vincent Zecchino
Manasota Key, Florida
12 September, 2008
According to Mark Kassof: “…the industry still has a lot of work to do explaining HD radio and selling its benefits to consumers.”
If the “industry” really explains HD to the public they will have even fewer customers than they do now since it jams and cuts the receive range at least in half. Also whether or not it is an “improvement” over analog sound is highly debatable, since when is artificial sound better than natural sound, that is propaganda spread by iNiquity who makes all the money from this non-working monopoly. I know that in my own house my reference standard for good sound is a good jazz LP on my Thorens TD150 MKII turntable with Shure cartridge, Marantz 2385 receiver and 4 large Advents. This system sounds better than any digital sound source I have or have ever heard, and the best part is that it creates no noise anywhere unlike IBOC which hisses all over it’s neighbors, some of whom are getting mighty irritated.
Bob Young
Millbury, MA
KB1OKL