Who is Listening to AM/FM Radio?
Monday August 11, 2008
Glad you asked. According to Arbitron "RADAR 97 June 2008 Radio Listening Estimates", traditional radio reaches more than 235 million listeners during the course of an average week.
Terrestrial Radio (AM/FM) reaches:
* 96% of adults 18-49 with a college degree and annual household income of $50,000 or more
* 86% of adults 25-54 with a college degree and annual household income of $75,000 or above
* 83% of all people 12-years-old or over
Where is traditional radio not succeeding? Its listeners are declining in the age group of 12-17.
Comments
i’d be more interested in the question “Who is litening to AM radio?”
Nice hype job. In 5 years terrestrial radio wull be dead and buried, both AM & FM because of the dismal corporate/consultant driven force feeding of poor and boring programming, and the destruction of personality driven radio.
So what’s the point of this rah-rah story? AM and FM are both about dead, except if you believe the spin of the corporations who piggishly bought any FM they could get for $15-$30 million 10 years ago and and are now suffering the whiplash of listeners who know the pig corporations destroyed their traditional radio and are now going to make them suffer by going elsewhere?
How 10 years made a change as it gave the corporately enslaved listeners the choices of home-burned CD’s, internet radio and IPods. Each one bringing the demise of the corporations, one listener at a time.
Seems every quarter we read that radio revenue is down 10-15%. It will be a happy day when it is down to 100% down. They deseve it.
As far as this BS survey, want me to do a survey and prove just the opposite? Just like the myth of the high and mighty focus groups with 50 people, whereas 50 other people would give 180 degrees different results.
Corporate radio is dead by their own hand, and deservedly so, and not soon enough. Let them die in the gutter for what they did to radio.
Bob Walker
Listen, how many net broadcasters only got advertisers enough to run the station with profit?? Can the pay the staff??
Stations in the broadcasting-band will still make the money of ads. I do live in Sweden and 1 jan 2010 the air is open to new AM/FM/DAB+/DRM stations. Do internet kills AM;/FM, no no. Listners will search to very local service in the future.Are you intressed of partnership in AM radio in Sweden, let me know,Roy
A friend tells me that 90% of “radio” listening is done in the automobile. From this he concludes that streaming audio-you know, on the computer- has a minuscule audience. I think maybe he is using the word radio to all inclusively.
I think he would be shocked to learn of the size of the internet audience and the number of hours listeners log.
I would love to see figures on the size of the internet streaming audience and its habits. For example, how much time is spent streaming audio, regardless of whether it is a web stream of a terrestrial radio source, so many of which are on Shoutcast, or a pure internet stream, like those on Live365.
If anyone knows where I can find this kind of data, leave it in a comment. I will come back.
Thanks.