UK Radio Listening via Digital Platforms and Cell Phone on the Rise

The latest RAJAR audience stats are out for British radio listening including both the BBC and commercial stations. Technically, these are the stats for Quarter 2, 2008. (Graphic Credit: © RAJAR)

Rajar says radio listening has remained stable at slightly over 45 million listeners each week or 89% of the UK population 15 years and older.

Radio listening through digital platforms has increased since the same time last year. 17.9% of all radio listening is now through either DAB (11%), DTV (3.3%), or via the Internet (2.0%).

Radio listenership via cell phone is on the increase. The number of adults (15 years or older) who say they have listened through their mobile phone increased from 8.9% a year ago to 12.2% in the most current study. Those 15 - 24 years of age who listen via cell phone has jumped from 21.9% last year to 31.4% in the current RAJAR report.

For more information on RAJAR, visit www.rajar.co.uk.