The latest RAJAR audience stats are out for British radio listening including both the BBC and commercial stations. Technically, these are the stats for Quarter 2, 2008. (Graphic Credit: © RAJAR)
Rajar says radio listening has remained stable at slightly over 45 million listeners each week or 89% of the UK population 15 years and older.
Radio listening through digital platforms has increased since the same time last year. 17.9% of all radio listening is now through either DAB (11%), DTV (3.3%), or via the Internet (2.0%).
Radio listenership via cell phone is on the increase. The number of adults (15 years or older) who say they have listened through their mobile phone increased from 8.9% a year ago to 12.2% in the most current study. Those 15 - 24 years of age who listen via cell phone has jumped from 21.9% last year to 31.4% in the current RAJAR report.
For more information on RAJAR, visit www.rajar.co.uk.
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