New HD Radio Campaign to Convince Listeners to "Upgrade"

The HD Digital Radio Alliance, the trade group pushing HD Radio on behalf of the industry, says it is going into the next phase of its overall marketing plan. (Right: HD Radio Logo, Graphic Credit: © HD Radio Alliance)

New logos touting HD Radio tell potential users "It's Time to Upgrade!". For the past two years, the trade group has been trying to nudge consumers into simply "discovering" HD Radio. According to a press release at foxbusiness.com:

"The timing of the shift to the new theme was, in part, the result of an Alliance-led summit held here earlier this month [March, 2008] that brought together technology, broadcaster and marketing executives intimately involved in accelerating the adoption of HD Radio technology. One of the priorities of the summit was the topic of HD2 programming and laying the groundwork that will be executed by the broadcasters to deliver exciting new formats."

More Highlights of this Press Release:
* U.S. consumers buy more than 70 million radios each year
* More than 230 million U.S. adults listen to the radio each week
* More than 1,600 HD Radio stations in the U.S
* Over 600 also broadcasting HD2 and HD3 multicasts

More: HD Radio: What it is and What it is Not

The Other Side: HD Radio: Not Everyone is Touting its Virtues