Cell Phone Penetration is Enabling Growth of Cell Phone Radio

Bridge Ratings just finished up a survey on cell phones and Radio. According to bridgeratings.com: "Cell phone pervasiveness will be a significant contributor to the success of cell phone radio."

More Highlights From the Survey:
"...70% of the U.S. population owns a cell phone..."
"...cell phone technology is the only audio-capable technology that could approach traditional radio's market penetration..."
30% of cellphone users are comfortable receiving terrestrial radio broadcasts or content on-demand

From the Archives:
* Is Your Cell Phone The Future of Radio?
* Did You Know Your Cell Phone is Really a Radio?
* Think of Your PC as the Transmitter and Your Cell Phone as the Radio

What Happened On This Day in Radio History: May 10