Company Plans to Target School Buses With New Radio Stations

From tbt.com: "A company will pipe pop music into public school buses starting this fall in exchange for the right to pair the tunes with age-specific commercials. Bus Radio Inc.'s plan, which would allow cash-strapped school districts to take a cut of the ad revenue, has drawn fire from watchdog groups and parents who say education and advertising don't mix -- particularly when the young audience can't turn it off."

''We were having discipline problems...It keeps the kids in their seats.''
That's a quote from Joe Elia, director of finance at Mashpee School District from a story at capecodonline.com.

Your Turn: What are your feelings about targeting school buses with special radio stations designed to reach your children? Vote or just see current results of this poll.

What Happened On This Day in Radio History: June 26