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Corey's Radio Blog

By Corey Deitz, About.com Guide to Radio since 2002

New York Radio Listeners Reject "Jack"

Tuesday October 18, 2005
John Mainelli in this morning's New York Post reports the summer ratings for "Jack" - the format which replaced Oldies on WCBS-FM (101.1) - are not exactly what station owner Infinity Broadcasting was hoping for: 22nd place. Before the format change, WCBS-FM's Oldies format had the station in 9th place in the highly competitive New York City market. I'm told "Jack" lost half its audience in 12+ persons (people 12 years and older) and almost half its listeners in the station's target demographic, 25-54 years old. Ouch!
NEWS ARCHIVE:
Background: Infinity Flips Two of Country's Premiere Oldies Stations For Jack
Fallout: WCBS-FM Oldies Fans Plan Protest Against Radio Format Change
Related: Some Radio Stations Don't Care About Listeners - Only Demographics

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