Paul Harvey Holds Longest Continuing Sponsorship In Broadcast History

Radio Hall of Fame commentator Paul Harvey, who is listened to by 22 million people each week - also has the longest continuing sponsorship record in broadcast history... 34 years. The sponsor, Bankers Life and Casualty Company, returned Jan. 3, 2004 to ABC on Paul Harvey News.
Backstory: In 1952, Bankers signed with Paul Harvey as a sponsor and continued for more than 30 years. When Bankers was sold in 1985, the sponsorship with Paul Harvey ended. Now nearly 20 years later, Bankers has signed on again with Paul Harvey.
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